ASSIGNMENT to APPRENTICE

[Apprentice],



For Friday EOD, in addition to what you are working on:

100 reasons http://www.mhcointeractive.com will not, or never, happen.
Make them good. Have at it. Like a $200 t-shirt

Listen. I think this would be GREAT copywriting for our BETA site.
It'd appropriately lower the bar on the programming end, and inspire solutions to make the real URL happen.

100 honest to GOD reasons why this bastard site will never happen---as the MHCo. BRIEF promises. It will.

Thanks man. Lunch Tues/Wednesday.



Reason #100: Creative Director still needs to call 15 people back for follow up interviews
Reason # 99: Too many writers.
Reason #98: Chicago in the summer - (THE BAR)
Reason #97: HTML
Reason #96: CSS
Reason #95: Toothache
Reason #94: Vacation
Reason #93: A really bad sitcom
Reason #92: AT&T cancels service
Reason #91: Over promise
Reason #90: Not enough people or help
Reason #89: Can't think of a web idea that doesn't entirely revolve around Twitter
Reason #88: Can't think of a web idea that doesn't entirely revolve around Facebook
Reason #87: Can't think of a web idea that doesn't entirely revolve around YouTube
Reason #86: Web4.0



Miguel